Monday, August 21, 2017

The ill Effects of Declining NFL Ratings & Revenue

In my last blog posting (August 18), I urged the reader to ‘change the channel’ to ‘off’ with televised games of the National Football League (NFL) … due to players refusing to stand for the playing of the National Anthem … as a means of protesting the NFL.  Within that blog, I quoted a retired veteran’s poignant letter to the NFL Commissioner.
 
New data released by Foursquare indicates sports bars lost business in 2016 from some of their most important customers – NFL fans.
 
According to Steven Rosenblatt, president of the location tracking company:
Across cities with and without NFL teams, Sunday sports bar foot traffic dropped by double digits between the 2015 and 2016 season with a 12% year-over-year drop for cities with teams and a 13% year-over-year drop for those without.
 
The drop in foot traffic corresponds with an 8% drop in television viewership for the NFL’s 2016 regular season.  Many fans cited national anthem protests by San Francisco quarterback Colin Kaepernick and other players as a major reason for not watching games on television.  The NFL also took a controversial position against a bill to protect religious liberty in Georgia earlier in the year.
 
Foursquare also reports sports bars in NFL teams’ regions typically see a 32% increase in business on Sundays during the season compared to Sundays without football the rest of the year.
 
In addition to the well-documented problems at ESPN, it appears the politicization of football is having a very real effect on the sports entertainment industry extending beyond just television ratings.
 
Rev. Dr. Kenneth L. Beale, Jr.
Chaplain (Colonel-Ret), U.S. Army
Pastor, Ft. Snelling Memorial Chapel

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